Attendance Goal Book a strategy callBook a call
For CDFIs, nonprofits and community organizations

Your community wants to show up. Let's make it predictable.

You have the list, the relationships and the mission. But registrations trickle in and half the seats stay empty. We'll show you exactly where your turnout is leaking, and what to fix first.

Book a strategy call Or calculate your attendance first ↓
400+ community events filled across six U.S. metropolitan areas
A full room of community members talking and laughing at a networking event
Sound familiar?

We've sat in the half-empty room too.

01

Empty seats

Forty people registered. Twelve came. Or the webinar waiting room sat at three.

02

"Should we try ads?"

Paid ads sound promising, but with a tight budget they also feel complicated and risky.

03

No idea where to start

Emails, texts, flyers, social, ads. Everything feels urgent, and more events are already on the calendar.

Attendance calculator

Can your community fill the room?

Enter your goal and how many community members you have. We'll show how many are likely to show up.

People who already know and engage with you.
Likely to attend
50 of your 75 goal
25 more people needed to hit your goal
Within reach

You're close, so consider inviting a few people from outside your community to close the gap.

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What happens on the call

One call. A clear place to focus.

1

Diagnose

Is this a registration problem or an attendance problem? They need very different fixes, so we start by finding out which one you have.

2

Focus

We pick the one or two fixes that matter most for your next event: your list, invite flow, SMS reminders, bilingual messaging, or paid ads.

3

Plan

You leave with a clear plan for your next event, whether you do it yourself or want help.

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Why full rooms matter

From one invitation to a stronger community.

Families greeted at a bilingual event check-in table under a Bienvenidos banner
01 They show up. A warm welcome, in the language they speak at home.
Women entrepreneurs engaged in a workshop, one raising her hand to ask a question
02 They learn. Workshops people stay for, and come back to.
Three small business owners collaborating over menus, product samples and laptops
03 They grow. Attendees become clients, and clients build businesses.
Case study · A Texas CDFI

A community that more than doubled in one year.

Bilingual email, SMS and paid campaigns that filled community events across four Texas markets for a CDFI supporting women entrepreneurs.

1,497+
community members, up from 687+
+546%
growth in Houston, a new market built nearly from zero
400+
in-person and online events managed

"[QUOTE]"

[NAME], [ORG]
Book a strategy call Figures are minimums. Each community group includes at least three members.
Mario Callejas, founder of Attendance Goal

Hi, I'm Mario.

I've led growth marketing for a CDFI serving communities in six U.S. metropolitan areas, and in each one, distinct communities: Spanish-speaking families, Black women entrepreneurs, and others who are often an afterthought in mainstream marketing.

Over that time, my team and I have managed 400+ in-person and online events. I learned that full rooms aren't luck. They come from a system: the right invitation, a confirmation that builds commitment, reminders that actually get opened, and paid ads used only where they make sense.

If your events matter to your mission but your attendance doesn't reflect it, let's talk. On one call, we'll figure out where to focus first.

Book a strategy call
A Latina food truck owner serving tacos to a smiling family
English and Spanish.
Inglés y español.

We build English and Spanish campaigns natively, not translated. Each invitation, confirmation and reminder is written for the community reading it.

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Bring your next event date, your list size, and your past attendance numbers. We'll use them to find where to focus first.

Next event date List size Past attendance numbers
Attendance strategy call A short call to find where your turnout is leaking, and what to fix first.
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